Sign up by 2/21 to save $800 to attend Circularity, the leading circular economy event 4/29-5/1 in Denver.

Article Top Ad

Ford Fusion to Show Fuel Efficiency "Score" On Dashboard

There's nothing that can get consumers motivated to go green like a competition, and Ford knows it. That's why the ailing car company has installed a fuel efficiency "score" on the 2010 Ford Fusion's dashboard. Read More

There’s nothing that can get consumers motivated to go green like a competition, and Ford knows it. That’s why the ailing car company has installed a fuel efficiency “score” on the 2010 Ford Fusion’s dashboard.

Fuel efficiency is represented on the dashboard by a vine. Increasing efficiency causes buds and leaves to grow on the vine, while decreasing efficiency makes the vine wither. 

The dashboard also features a display that records mileage and fuel used. The display can be set to record personal bests and compete with a second driver.

The drawback to these gimmicks, of course, is that they are a distraction. With drivers already consumed by PDAs and cell phones, is it really necessary to add even more electronic gizmos to the list of road hazards?



Trellis Briefing

Subscribe to Trellis Briefing

Get real case studies, expert action steps and the latest sustainability trends in a concise morning email.
Article Sidebar 1 Ad
Article Sidebar 2 Ad