COP30: Global majority calls for government to push bold climate action
Latin American countries show the strongest support for ambitious climate targets. Read More
- More than half of people across 33 countries say their country should play a leadership role at COP30 by setting ambitious climate targets.
- Latin American markets, including host country Brazil, show the strongest support for bold climate action, while moderate or skeptical views persist in parts of Europe and East Asia.
- Regional enthusiasm presents a unique opportunity for the summit to deliver a transformative and ambitious global outcome that meets public expectations.
COP30 spotlights the critical role of tropical forests and the Amazon’s unique biodiversity in global climate regulation. And as the first COP held in the Amazon region, research from Trellis data partner GlobeScan highlights a clear global appetite for climate leadership.
Just over half (51 percent) of more than 30,000 people surveyed want their governments to set ambitious targets, while four in 10 (41 percent) prefer a more moderate approach. Only 8 percent oppose their country agreeing to any international agreements on climate change at COP30.
Latin American markets are among those with the highest support, while more moderate or skeptical views are found in parts of Europe and East Asia. Nearly two-thirds of Brazilians (63 percent) want their country to lead on ambitious climate targets at COP30. These trends across key countries suggest growing public demand for more ambition from their governments on the global climate agenda.
What this means
GlobeScan’s findings reveal a powerful global expectation that people want their governments to lead on climate action. Falling short of these expectations, even with incremental outcomes, wouldn’t only slow this momentum at a critical point, but would also directly contradict public expectations. For a deeper understanding and actionable next steps, leaders can:
- Respond to pubic expectations for bold action from governments, companies and international bodies
- Invest in high-impact, large-scale initiatives including regulation, nature protection and agricultural reform
- Signal ambition at COP30 and other international forums to advocate for national commitments.
Based on a survey of 31,960 people in 33 countries conducted July-August 2025.
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