The Struggle to Sell a 'Green' Wrapper
Simon K. Hodson, chief executive of EarthShell, is not the first entrepreneur to come up with an environmentally friendly alternative to the paper and plastic foam used in food packaging. But because of the steadfast backing of EarthShell's chairman and largest shareholder, Essam Khashoggi, Mr. Hodson looks as if he has pulled off a rare achievement: staying solvent long enough to gain a realistic shot at breaking into this $12 billion market. Read More
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