Amory Lovins' Burning Quest to 'Reinvent Fire'

Lovins talks about his new book, Reinventing Fire, its implications for companies, and what it will take to make its vision a reality. Read More

Cisco's Packaging Diet: Just How Sustainable is It?

Eighteen months after I first profiled Cisco's efforts to cut their packaging waste -- and save big bucks in the process -- I got a chance to see if the project is thriving or struggling. Read More

How Steve Jobs Inspired a Sustainable Future

Can we take Jobs' legacy of fanatical dedication to continual improvement and apply it to business areas like supply chain, workers' rights, and business impacts globally, we will all be living in a better world. Read More

How She Leads: Coca-Cola's Beatriz Perez

The first-ever chief sustainability officer at the beverage giant discusses what it's like to be the first to hold the CSO role at Coke, why the company is excited about the PlantBottle, and the importance of listening to feedback from customers. Read More

Shaw Floors' Wall-to-Wall (and Cradle-to-Cradle) Success Story

The world's largest carpet manufacturer -- owned by Warren Buffett's Berkshire Hathaway -- is also the world's largest carpet recycler, and is rolling out recycled, and recyclable, products at an unprecedented level. Read More

How Competitive Strategy Can Shape Corporate Sustainability

The 'Five Forces Model of Competition' illustrates the ways that companies can use sustainability initiatives in partnership with, and in opposition to, their industry rivals to further the cause of greening operations. Read More

Adidas Joins Nike, Puma in Committing to Zero Toxic Pollution by 2020

The world's second largest sports brand has been working on a cross-industry partnership to phase out hazardous chemicals in its supply chain, in response to a challenge from Greenpeace. Read More

Sustainable Packaging's New Definition Emphasizes Lifecycle Impacts

 The Sustainable Packaging Coalition puts a bigger emphasis on a package's lifecycle impacts with its updated definition of sustainable packaging. Read More

Adidas to Work With Greenpeace to Remove Toxics from Global Supply Chain

The clothing giant is following Nike's lead in the wake of a Greenpeace campaign around the clothing industry's use of harmful chemicals. Read More

How to Convince Companies that Wasting Their Waste is Wasteful

TerraCycle has built a business around taking other companies' trash and turning it into treasure. It's a surprisingly tough sell sometimes, but here's how you make the case that it's not trash, it's wasted brand equity. Read More