Claudia Girrbach

As part of its CSR initiatives, SAP has partnered with PlaNet Finance to help fund, and make more efficient, the work of rural shea harvesters in Africa -- improving lives and helping to improve the environment in one fell swoop. Read More

Efforts by the firm AirDye to sharply reduce the water used by the textile industry in coloring fabrics offer marketing lessons to any company than wants to build a green brand.   Read More

The biotech firm found an unlikely way to significantly cut its costs, while at the same time provide a valuable perk for employees that also reduces emissions. Read More

Startup company AguaVia thinks it's found a solution to the world's looming water crisis that offers much more than a drop in the bucket. Read More

Eighteen months after I first profiled Cisco's efforts to cut their packaging waste -- and save big bucks in the process -- I got a chance to see if the project is thriving or struggling. Read More

Marketing guru and author Laura Ries has a lot to say about why green products are seen as inferior, why green alone is not a strong selling point, and the problem with "natural." Read More

The second part of an in-depth look at how GM took its electric vehicle from concept to prize-winning machine, and the seven steps the program's leader used to shepherd it across the finish line. Read More

When Starbucks converted the lighting in more than 7,000 of its stores from to LEDs developed for the company by GE, the company ended up saving roughly $4 million per year in energy costs, and proving that LEDs are ready for prime-time. Read More

When the coffee giant announced its goal to get all of its new stores LEED-certified starting this year, it was the culmination of an effort to address its biggest environmental impacts. Read More

The technology giant has implemented three best practices as part of a sustainability pilot project that are netting huge savings in materials and transportation costs as well as waste management. Read More