Latest Articles
Working for the Earth: Green Companies and Green Jobs Attract Employees
New research shows that employees want to work at green companies and are happiest at companies with solid corporate social responsibility programs in place. Read More
Toyota's Prius Ranks First in EPA's 2008 Fuel Economy Guide
With 48 miles per gallon, Toyota's top-selling hybrid takes the lead, even as the company takes some heat from environmentalists about proposed fuel-mileage standards legislation; Honda's Civic Hybrid and the Nissan Altima Hybrid place second and third in the rankings. Read More
GM Turns Waste Into Millions
General Motors has found success by transforming unwanted waste into millions of dollars padding its bottom line. In this Q & A, GM's Ray Tessier discusses how GM's Baltimore manufacturing plant achieved landfill-free status. Read More
Dole's Quest for a Carbon Neutral Supply Chain
(Episode 7) Dole, the largest fruit and vegetable producer on the planet, has embarked on an ambitious journey to make its pineapple and banana supply chain originating in Costa Rica carbon neutral. In this Q& A, Dole's Sylvain Cuperlier and Rudy Amador discuss the reasons behind the initiative and the first steps the company has taken. Read More
Green Marketing as a Vehicle for Consumer Engagement
Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. Read More
Do-IT-Yourself: the Power of Data Center Self-Assessments
If you are hoping to optimize the efficiency of your data center and cut power and cooling costs, don't remodel your data center or build a whole new one just yet. This step-by-step guide to assessing and analyzing data center costs can help IT managers strategize to maximize efficiency in their current data centers. Read More
Power-Sipping Desktop Hard Drives
Many mistakenly believe hard-disk drives consume the most power but the disk industry has done a remarkable job keeping energy consumption low. Read More
Miller Brewing Co. Discloses Progress on Sustainability Goals
Miller Brewing Co. trimmed carbon dioxide emissions 10 percent per barrel in the last two years and used less water, aluminum and fossil fuels to produce its beer, according to its first Sustainable Development Report released Monday. Read More
Rackable Systems' ICE Cube Takes Data Centers Modular
The Integrated Concentro Environment (ICE) center, which can hold 4.1 petabytes of storage in a standard shipping container, is also designed to maximize power while minimizing cooling costs and energy usage. Read More
The Marriage of Prefab and Sustainability
While they may seem like an odd couple, prefabricated housing -- in which most of a home's structure is pre-built in a factory then assembled on-site -- is an oddly natural partner for the green movement. Read More