Coke's Message in a Bottle

The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen. Sure enough, the announcement got the endorsement of the National Recycling Coalition, the industry-friendly group of recycling advocates. Read More

Dell, HP, Microsoft and Apple Seen as Greenest Tech Companies

U.S. consumers view Dell, HP, Microsoft and Apple as the greenest tech companies of the land at a time when green factors are emerging as a "critical-mass" consideration, according to a new survey released by Ipsos Insight. Read More

Ford to Convert Paint Fumes to Electricity

Ford Motor Corp. announced Thursday it will install its patented Fumes-to-Fuel system at its Oakville, Ontario, Assembly Plant, which will convert emissions from its paint shop into electricity. Read More

Kroger Supermarkets First Retailers to Sell E85 Ethanol

The Kroger Co. got into the ethanol business this week by becoming the first U.S. retailer to sell VeraSun's VE85, a branded blend of 85 percent ethanol and 15 percent gasoline. Read More

ASU's Biodesign Institute Earns Arizona's First LEED Platinum Rating

The Biodesign Institute at Arizona State University has garnered the highest designation for environmentally friendly design and construction from the USGBC. Read More

Using Airside Economizers to Chill Data Center Cooling Bills

One of the lowest cost options for significantly cutting the cooling bill for your data center is an airside economizer, which in many cases can reduce annual cooling energy consumption by more than 60 percent. Read More

From Socially Responsible Investing to Sustainable Investing

If the SRI world is to reach its full potential, it is critically important to make the shift to sustainable investing, which has the potential to be a transformative investment strategy that revolutionizes the very nature of investing. Read More

Sony Develops Bio-Battery Powered by Glucose

Sony's new bio-battery that uses the sugar in carbohydrates to generate electricity -- as an example, the company demonstrated using a sports drink to power a small fan or a Walkman. Read More

Sony, Waste Management Launch E-waste Recycling Program

Sony and Waste Management partnered last week to launch a nationwide E-waste recycling program that could eventually lead to drop-off sites being located within 20 miles of the majority of the U.S. population. Read More

Carfax Launches Carbon Neutral Campaign

Carfax will launch a carbon neutral campaign Saturday at the Carfax 250 NASCAR Busch Series race, an event it bills as the first carbon neutral stock car race in history. Read More