Building a Green Brand by Creating Attraction to Your Products

Using feelings to guide purchasing is a surprisingly rapid and consistently more effective to rely on the gut than on the gray matter when shopping. Read More

Looking Behind the Scenes at Ecolabels' Green Claims

Ecolabelindex.com  allows consumers and companies to compare green certifications side-by-side on their performance, organizational structure and verification systems. Read More

Moving Beyond Baby Steps on Sustainable Packaging

Often times we all overlook the easiest sustainability “R” of all and that is reduce. Packaging reduction opportunities are usually very simple to identify and almost always even easier to correct. Read More

Why All Companies Should Track Sustainability Metrics

Companies need to provide evidence of how their key sustainability impacts are addressed in operations. Without hard data being provided on a consistent basis, it's no wonder that there's an emerging business in validating green marketing claims. Read More

Smart Meters Alone Won't Reduce Energy Use, Study Says

Utilities need to go beyond the smart meter and use a range of energy-feedback tools to achieve significant reductions in customers' power consumption and their electricity bills, new research shows. Read More

10 Things I've Learned About Making Sustainability a Core Value

Interface president and CEO Dan Hendrix shares some of the important lessons his company has learned on its Mission Zero journey. Read More

Swiss Carbon-Neutral Servers Hit the Cloud

Swiss cloud computing firm CloudSigma announced it has achieved its carbon neutral status through energy efficiency and carbon offsets. Read More

Five Ways to Prevent the Next Deepwater Horizon

The already nightmarish Gulf oil spill from BP's deepwater drill is only getting more complicated with the arrival of hurricane season. A few new guidelines will make disaster planning easier and prevent future catastrophies. Read More

Portugal's PlanIT Valley to Put Green Tech on the Map

Portugal's plans to build the world's greenest city -- and a hopeful competitor to Silicon Valley -- from the ground up may be ambitious, but they are also surprisingly credible. Read More

Deloitte Creates Six-Step Plan to Corporate Sustainability

To recognize the tenth anniversary of the United Nations Global Compact, the firm has pulled from its work with the world's leading companies to outline and define the steps any organization can take to move toward social and environmental responsibility. Read More