Broadcom's AutoGrEEEn Taps into New Energy Efficient Ethernet Standard

With the release of a newly ratified standard on energy efficient ethernet, Broadcom has released a line of products that meet the new standard as well as make older equipment compatible and capable of saving 70 percent of energy used. Read More

KKR Expands Green Portfolio Program

Global equity firm Kohlberg Kravis Roberts & Co. has expanded its money-saving environmental management initiative in Europe and Australia, bringing another five companies into the Green Portfolio Program.   Read More

Lessons Learned from Creating Coke's PlantBottle

 Coca-Cola shares the lessons it's learned as it developed and brought to market a plastic drink bottle that's 1/3 plant-based. Read More

How to Build Your Company's Sustainability Cred

Sustainability has become a key consideration for business, from an investment standpoint as well as hiring and attracting talent. Here are three ways to grow your revenue with new products and services by leveraging sustainability -- instead of targeting "eco-niches." Read More

How to Maximize the Performance of Ecolabels

Certifications developed by nonprofit groups may be more stringent and set a higher bar than industry-led or for-profit ecolabels, but they don't always lead to the greatest impact. Here's how to make the most of any certification system. Read More

Walkers to Try Potato Starch for Potato Chip Packaging

PepsiCo hopes to start making Walkers packets from unused potato starch within 18 months as it ditches Sun Chips compostable bag. Read More

Should the Feds Help Develop Green Product Standards?

Should the federal government have a role in developing green product standards? The U.S. Environmental Protection Agency wants to hear from you on subject and will accept public comment until October 17. Read More

The SunChips Bag: A Cautionary Tale

I, for one, liked the SunChips bag. I wasn’t annoyed by the sound; found it quite endearing, actually.  Maybe it’s because, as a marketer, I thought the idea was spot on Read More

LEED and the Future of Green Building

The LEED rating system can be regarded as a game changer that has catapulted green to the spotlight, and its adoption is an important first step in reducing the environmental footprint of buildings. But there's still a long way to go before a major impact is made. Read More

GE's Ecomagination Challenge: A Smart Way to Spur Innovation

The competition, which will award sizable grants to the most innovative ideas and startups, has generated more than 3,000 entries, and promises to speed our progress toward a smart grid, clean energy, eco-friendly homes, buildings and cars. Read More