Media hype aside, sustainability as a corporate strategy is still suspect in some arenas. When change-resistant companies begin hearing green ideas, they start seeing red flags. Until we can sell sustainability in a conservative culture, we will miss a chance for real change. So where do we begin? Read More

Yesterday, the Broadway theater community in New York announced the launch of "Broadway Goes Green", an initiative designed to reduce the theater district's carbon footprint and foster the development of sustainable practices. Read More

Project FROG’s quick-build, energy-neutral classroom of the future came to Greenbuild for its debut and departed the international conference amid announcements that the prototype will be used for a state-of-the-art science complex at a Connecticut school. Read More

Promoting your green efforts can be a precarious high-wire act, but following these guidelines can take the guesswork out of your communications strategy. (Hint: it doesn't involve Kermit the Frog...) Read More

Sights, slices of life and sundry speeches from the U.S. Green Building Council's seventh annual international conference in Boston, which drew almost 30,000 people. Read More

Household product maker Recycline will begin collecting used Brita water filters next year, turning them into toothbrushes, bowls and other items. Read More

There's no question that green buildings represent one of the genuine success stories of green business -- but just how big of an impact have they had? Our newest report looks in-depth at the real impact of the green building movement. Read More

In the midst of our excitement abut renewable energy, it's important to remember that no business sector is immune to the current financial crisis — including the solar industry. BP Solar has announced that it will stop producing solar photovoltaic (PV) cells and panels at its Sydney Olympic park plant in March 2009. Read More

The New York Times is doing its part to save money with a novel light management system in its new 52 story tower. The energy-efficient system saves 70 percent more energy than the company's original benchmark. Read More

Times Square isn't exactly known as a haven of sustainability, but Ricoh Americas Corporation is trying to make the tourist mecca just a little bit greener with a $3 million solar and wind-powered billboard. Read More