Debunking the Notion of a Triple Bottom Line
The triple bottom line should give way to monitoring and measurement methodology that can serve the many stakeholders that want to know what the TBL cannot deliver. Read More
The State of the Art for Water Management
Chuck Gordon, the CEO of Siemens Water Technologies, explains why water is the next frontier for companies looking to reduce their footprint, and explores some of the challenges they face on their way to success. Read More
Shattering the Stereotype of the Green Consumer
The environment isn't green consumers' top concern, their kids aren't influencing them to go green, and many know what to do to help save the planet, but often don't do it, a new study says. Read More
Gap Touts Clean Water Efforts on New Product Label
When customers turn a pair of Gaps’ just released 1969 Premium Jeans inside out, they’ll find a label emblazoned with the message: “The water used in the process of washing & dyeing these jeans has been specially treated to ensure it is safe & clean when it leaves the factory.” Read More
Why You Should Have a Waterfall in Your Living Room
Suppose you lived in a hot and muggy climate and wanted to build a new house that was comfortable and energy efficient. One solution to dehumidify it? A waterfall with a special ingredient. Read on for the science behind this phenomenon and a real-world example of a home-based waterfall in action. Read More
The Importance of Green Roads
We may not realize it, but under that smooth, clean strip of asphalt we drive on lies an economic and environmental disaster that has been kept quiet for too long. Read More
Andersen's New Window Line Features Recycled Sawdust, Glass
Andersen Window's new 100 Series line of windows feature recycled glass, recycled sawdust, and a design that qualifies them for a federal energy efficiency tax credit and LEED points. Read More
Selling Intangibles: How to Sell What the Customer Can't See
In these uncertain and cash-strapped times, how do you convince customers that buying green is smart and profitable? We asked four companies for their tips on selling the real value of green products and services. Read More
Getting the Most From Walmart's 15 Questions for Suppliers
With the announcement of Walmart's Sustainability Index and the release of 15 questions for its suppliers, the retail giant has ignited a far-reaching dialogue on supply chain transparency and environmental sustainability. Read More
Is Gmail the World's Greenest Email?
Google's efforts to make its data centers as energy efficient as possible have some arguing that Gmail is the greenest of them all. Read More