3 steps to effective communication about sustainability

With sustainable communications sitting high up on the business agenda, execs face a new dilemma: How to get the message across to an audience that's disillusioned by green marketing campaigns. Read More

McDonald's launches pilot program to drop polystyrene coffee cups

With the launch of a new pilot aimed at phasing out Styrofoam in favor of paper cups, has McDonald's launched an eco-rivalry that will take the material out of circulation? Read More

Videos from VERGE DC

Missed some of the main stage action at the recent VERGE DC conference? See Amory Lovins, Tim O'Reilly, Jennifer Pahlka, Steve Case and more in videos available from VERGE Virtual. Read More

Lessons from Starbucks: Building a sustainable supply chain

Eight years since the launch of its Coffee and Farmer Equity (C.A.F.E.) Practices commitment, Starbucks is ready to share some of the lessons its learned along the way to greener supply chains. Read More

Can Lit Motors succeed where Segway failed?

Lit Motors' C-1 vehicle has two wheels, like a Segway, and an electric motor. But founder Daniel Kim is betting it'll attract a larger market. One reason it might sell better than the Segway? It actually looks cool. Read More

Why GM is working with car-sharing firm RelayRides

Why would the world's largest auto maker invest in a company that helps people use fewer cars? Read More

The greening of Guinness

Guinness Stout, a favorite for St. Patrick's Day, may look black, but it's also green. The company, which received recognition for its environmental commitment last year, now has technology in the works that could make it even greener. Read More

Amory Lovins on 'Reinventing Fire' with convergence and innovation

For energy visionary Amory Lovins, the antidote for America's century-long addiction to fossil fuels is convergence on the grandest of scales. Read More

Google's Anthony Ravitz on goat-hair carpet and red-label sweets

If you want to supply office furniture -- or just about any other product -- to Google, you'd better know what it's made of.  Read More

Jennifer Pahlka: Crowdsourcing can revolutionize government

The founder of Code for America shows how simple new apps serve as a shot across the bow of dysfunctional government institutions. Read More