The Product Mindset

The Product Mindset is the only global study of its kind, highlighting key findings and insights about the ways manufacturers and consumers think and make decisions about products. For the first time ever, key research findings and priority rankings from The Product Mindset are available for you to analyze, segment and explore through a new interactive tool. This year’s study reveals six key insights about what is shaping the buying choices consumers make, which is particularly relevant on Black Friday, one of the biggest shopping days of the year.