Consumer Products
Demystifying the ‘say-do’ gap in sustainable product purchases
Consumers are buying sustainable products, but brands aren't meeting their demand. Read More
2 factors that will determine if brands can make consumer refills work
From hand soap to face masks, consumers are ready for reusable packaging — and they know what they want. Read More
4 ways to navigate sustainability certifications
With more than 450 certifications available, it's critical to discern what actually drives impact. Read More
What circularity practitioners can learn from fast-moving consumer goods
Return velocity is key to true circularity. Read More
Circularity is stuck in a cycle of shame. Let’s get to guilt, instead
It's time to stop making shame a key part of circular behaviour. Read More
Circ’s Luke Henning to lead plush-material startup BioFluff
The well-regarded exec faces the challenge of bringing a financial backbone to plant-based fluff for fashion and toys. Read More
California’s new laws include climate and consumer wins — and setbacks
Gov. Newsom signed clean energy and carbon storage support into law, but also rejected a forever chemicals ban and a boost for virtual power plants. Read More
How brands can use 8 types of consumer endings to boost circularity
Consumer product experiences don't have to end without emotion. Read More
California’s heavy metal disclosure bill puts vitamin brands on notice
In California, the first U.S. bill mandating testing for lead and arsenic in supplements could reshape sourcing and consumer trust. Read More
How Klean Kanteen steeled the water bottle market
The stainless pioneer is withstanding tariffs, copycats and fads with a steady focus on its original values. Read More
