About the session

What’s covered

How can designers turn a “problem” product or packaging into a circular opportunity? How do you approach a problematic design to create new value, improve the user experience, and minimize waste?

Circular design starts with a human-centered research and discovery process that uncovers methods to reduce waste and maximize value. This session will provide a practical discovery framework blending classic innovation methods and circular-specific approaches. Attendees will learn how to map pain points, track materials through their lifecycle to identify reusability and recyclability challenges, and address specific business inefficiencies like production delays or quality issues. You’ll leave with actionable insights to rethink your approach to product design and uncover new opportunities to drive value and circularity.

Session type Breakout

Tracks Business Evolution/ Material & Product Innovation