Cracking the Code of the Messy Middle: Data, Insights, and the Future of Freight Decarbonization

What does it really take to decarbonize freight in today’s complex, transitional era—and can data finally deliver the clarity fleets need?

As fleets race toward a zero-emission future, they’re navigating the “messy middle”—a high-stakes phase defined by mixed fuel types, infrastructure challenges, and operational complexity. Yet the upside of this transition is massive: greater operational efficiency, significant cost savings, and deep emissions reductions are all on the table. Now, for the first time, groundbreaking real-world data from NACFE’s Run on Less — Messy Middle will reveal what’s actually happening on the ground—and the results will rewrite the playbook.

This session will unveil never-before-seen performance insights from 10 diverse fleets trialing everything from diesel and CNG to battery-electric and hydrogen fuel cell trucks. We’ll dig into the unexpected strategies that are working, where technologies are falling short, and what the data tells us about the real path to scale. Can today’s transition be transformed into tomorrow’s deployment blueprint?

Join fleet innovators and OEM disruptors as they decode the future of freight—one mile at a time.