Making Reuse the New Normal: Turning Innovation into Everyday Reality

What does it take to make reuse the default choice for consumers and businesses? How can we maintain momentum and use lessons from in-market initiatives to implement lasting reuse systems at scale? 

Transitioning to a reuse economy is complex, but meaningful strides are already being made. From city-wide reuse trials to innovative product launches, reuse for foodservice packaging is gaining traction. To scale this shift, systems must align with consumer behavior and business opportunities, and supportive policy must incentivize reuse. Leaders from across sectors will share lessons from successful initiatives and provide actionable insights for integrating permanent systems of reuse into businesses and communities across the U.S.