The Balancing Game: Navigating Trade-offs in Sustainable Packaging
What’s covered
How can innovative packaging designs be compared to identify the best option? And how should businesses define what actually makes something the ‘best’ given a variety of competing priorities?
Packaging design must now address an increasingly complex set of demands—balancing performance, cost, user satisfaction, circularity and decarbonization. This session will dive into cutting-edge material innovations, alternatives to plastic, new product delivery models, and unexpected ways to eliminate unnecessary packaging. Participants will learn strategies for aligning internally on circularity priorities and the processes for ideating, prototyping, piloting, and scaling new packaging solutions with a constant eye on sustainability metrics and customer experience.