The Main Event: How Sports & Entertainment Sustainability Can Inspire Business Transformation

Lessons learned from sustainability strategies deployed at events offer new perspective and strategies relevant to longterm corporate initiatives.

From the Olympics to Coachella, events are high-stakes environments: tight budgets, limited resources, and intense public visibility. Every decision matters, and the impact ripples far beyond the spotlight. Your business may be facing these same pressures every day. This panel brings together leaders from the sports and entertainment world to show how their sustainability initiatives deliver results under real pressure. By sharing hard-won lessons and proven strategies, they’ll reveal how approaches tested in live events can guide any organization toward lasting business transformation. Learn how to navigate challenges, achieve success, and drive change — even when the spotlight is on you.