Turning Lemons Into Lemonade: Leapfrogging Regulatory Limits to Build Business Value

CSRD, CSDDD, EPR, PFAS the FTC, etc. — there’s an alphabet soup of organizations, regulations, and issues popping up every week that companies must address. Most choose to tick a compliance box on the things they can’t avoid, lawyer up and fight things that are real business threats, and ignore the rest. But what if they didn’t? What if all of these regulatory frameworks and legislative challenges were opportunities in disguise? In this session we’ll hear from TenCate Grass – the world’s leading artificial turf manufacturer – about how they turned end-of-life challenges, microplastic concerns and turf bans over PFAS into innovation and collaboration opportunities, all of which have built trust, brand value and sales. We’ll also hear from another company about how they have viewed all the EU regulations and compliance mandates as an opportunity to reimagine their business strategy drive business value. You’ll leave this session with usable ideas for how to turn challenging situations into sweet business success!

This session is sponsored by ERM. Sponsored breakouts are sponsor-created and hosted sessions, created independently by the sponsor without input from Trellis. Please note that attendee contact information will be shared with the sponsoring company.