What Sells Circularity?

How do you sell circularity to skeptical stakeholders? What strategies can we use to make the concept more widely understood and implemented at scale?

Circular economy strategies deliver long-term value creation, tariff avoidance, and supply chain resilience, but these benefits are not always obvious to the people that need to hear them. Circularity needs champions at every level, from CFOs approving budgets, to customers choosing products, to investors and infrastructure partners backing new models. In this high-energy, interactive session, we’ll work together to uncover and confidently communicate the selling points that resonate both internally (finance, procurement, operations) and externally (customers, investors, partners). Whether you’re new to circularity or a seasoned pro, you’ll leave with fresh language and strategies to make the business case stick.