Amanda Smith

Amanda Lee Smith is the CEO of Monday—an insights, strategy and creative agency based in Vancouver, BC, and Portland, OR. With clients including Adidas, Arc’teryx, lululemon, Keen and Allbirds, Monday is focused on building brands that enhance human potential—rooted in the belief that performance and values can co-exist.

Amanda loves exploring and sharing new ideas. She hosts the podcast My Best Campaign and regularly speaks on panels, podcasts, and stages—including the Sustainable Fashion Forum and SXSW. Beyond branding and marketing, she particularly likes to explore ideas in product innovation, circularity and regenerative capitalism—anything that keeps her equipped in the outdoors while preserving nature.