Strategy

Although improving energy efficiency can be as simple as gathering low-hanging fruit, smart companies will take efficiency projects far beyond the usual suspects. Read More

When the coffee giant announced its goal to get all of its new stores LEED-certified starting this year, it was the culmination of an effort to address its biggest environmental impacts. Read More

This third report from TerraChoice finds that, while there has been some improvement since last year, 95 percent of consumer products making green claims are still guilty of at least one of seven sins of greenwashing. Read More

As many as 4.5 percent of consumer products can truthfully make green claims -- up from just 2 percent in 2009 -- according to TerraChoice's latest 'Sins of Greenwashing' report. Surprisingly, big box stores may be the best place to shop for green goods. Read More

Seeking superlative green building recognition, the owners of TAIPEI 101 are shooting for platinum certification under the U.S. Green Building Council's Leadership in Energy and Environmental Design standards for an existing building.   Read More

The vice president of CSR at the retail giant takes the mystery out of the Fortune 500 company's sustainability strategy -- and why JCPenney seems to lie low on sustainability even it's ranked as one of America's greenest retailers. Read More

Small businesses are hard-pressed enough to stay afloat in the best of times, but as sustainability becomes central to business survival, here are five lessons companies of all sizes are learning about the shift to sustainability. Read More

With the release of a newly ratified standard on energy efficient ethernet, Broadcom has released a line of products that meet the new standard as well as make older equipment compatible and capable of saving 70 percent of energy used. Read More

Certifications developed by nonprofit groups may be more stringent and set a higher bar than industry-led or for-profit ecolabels, but they don't always lead to the greatest impact. Here's how to make the most of any certification system. Read More

Should the federal government have a role in developing green product standards? The U.S. Environmental Protection Agency wants to hear from you on subject and will accept public comment until October 17. Read More