Strategy

How can social businesses be scaled so that they maintain and enhance their mission after an IPO, acquisition, or any other transition? Judy Wicks, founder of White Dog Cafe, told her inspiring story at the Investors' Circle conference this week: The White Dog started as a coffee and muffin take-out shop on the first floor of her home and grew to a 200 seat restaurant and store with gross sales of $5M. Read More

Companies large and small are taking Earth Day to heart, organizing events, outreach and education session for employees. We talked to more than a dozen companies across industries to find out what internal Earth Day activities they had lined up. Read More

Apple Inc. had its shareholder meeting Wednesday and the media focused on the absence of its charismatic leader Steve Jobs. But there's an even more famous guy associated with Apple: Al Gore. And Conrad MacKerron asks how it can be that with Gore on its board, Apple continues to be outdistanced by its peers on climate issues and initiatives to address them. Read More

Dreamscapes LLC first piqued our interest a few months ago when it launched a mail-in recycling program for sex toys. Now the intrepid sex toy company has taken its commitment to the environment a step further by becoming the first adult business to attain certification from The Institute for Green Business Certification (IGBC). Read More

PepsiCo is the latest company to embrace environmental transparency— this time, by measuring the carbon footprint of a half-gallon carton of Tropicana orange juice. Read More

Yesterday, the UK Times Online reported that a typical Google search generates 7 grams of CO2 -- nearly half the amount of CO2 generated when boiling water in a kettle. Read More

New Climate Counts scores show most major shippers are striding toward better measurement, reduction and communication of their climate impacts. Read More

Media hype aside, sustainability as a corporate strategy is still suspect in some arenas. When change-resistant companies begin hearing green ideas, they start seeing red flags. Until we can sell sustainability in a conservative culture, we will miss a chance for real change. So where do we begin? Read More

Days after releasing environmental performance data in its latest Sustainability Report, Coca-Cola unveiled new targets for reducing water use and greenhouse gas emissions as part of an extended partnership with WWF. Read More

Billing clients and consumers electronically saves time, money, and the environment. So why are you still sending paper bills? Read More