Uncategorized
Coconut Husks Find New Life as Packaging
Two companies have teamed up to turn some of the 50 million coconuts that fall every year into reusable packaging. Read More
Why CSR is Essential in the Real World of Business
In a recent op-ed piece in The Wall Street Journal, one of my colleagues explained why he thinks corporate social responsibility is at best irrelevant and probably socially damaging. Yet when corporations blatantly work to cause government to fail in its task of solving collective problems, how can we not demand CSR? How can we not support environmental activists who work to hold such corporations accountable? Read More
Quote for Sept. 20, 2010: T. Craven, FCC Commissioner, 1961
"There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television, or radio service inside the United States." -- T. Craven, FCC Commissioner, 1961 Read More
Quote for Sept. 16, 2010: Sir William Preece, 1878
“The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” -- Sir William Preece, Chief Engineer, British Post Office, 1878. Read More
Waitrose Slices Meat Packaging in Half
U.K. retailer Waitrose has cut is meat packaging in half by removing trays and using plastic bags designed to be eaily opened. Read More
Life Cycle Analysis of Glass Confirms Recycling Benefits
A life cycle assessment of glass bottles - from raw material extraction to end of life uses - found that using recycled content offset some transportation emissions. Read More
SABMiller Maps the Water Footprint of Beers in Four Countries
Following on a pilot project tracking how much water the brewer uses to make a liter of beer in the Czech Republic and South Africa, SABMiller has worked with WWF to expand its research into Peru and Tanzania. Read More
P&G Disputes Seventh Generation's Green Claims
Seventh Generation took down a video on its website after Procter & Gamble challenged ads that imply Seventh Generation's products do not contain hazardous chemicals and are completely natural. Read More
The Case Against the Case Against CSR
Contrary to a recent opinion article in the Wall Street Journal, corporate social responsibility is not only a good idea but -- like breathing -- somewhat necessary. Read More
10 Ways to Make Your Message Resonate with Green Consumers
So many businesses want to jump on the green bandwagon -- but too often there’s a lot of room for improvement in the ways they focus their messaging. Effective green messaging successfully combines education with marketing. Here are 10 guideposts for formulating those dual-purpose messages. Read More