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P&G Disputes Seventh Generation's Green Claims
Seventh Generation took down a video on its website after Procter & Gamble challenged ads that imply Seventh Generation's products do not contain hazardous chemicals and are completely natural. Read More
The Case Against the Case Against CSR
Contrary to a recent opinion article in the Wall Street Journal, corporate social responsibility is not only a good idea but -- like breathing -- somewhat necessary. Read More
10 Ways to Make Your Message Resonate with Green Consumers
So many businesses want to jump on the green bandwagon -- but too often there’s a lot of room for improvement in the ways they focus their messaging. Effective green messaging successfully combines education with marketing. Here are 10 guideposts for formulating those dual-purpose messages. Read More
SunChips' Green Packaging Comes Under Fire for Creating a Racket
Laura Scudders, a brand born during the Depression Era, used to claim its potato chips were the "noisiest chips in the world." These days, to hear some consumers tell it, SunChips are breaking the sound barrier with new packaging that is eco-friendly but creates a din when handled. Read More
Deflating the Dangers of Vinyl With Greener Chemicals
Anywhere you go to cool off this summer you will likely find a sea of vinyl accessories like inflatable tubes and beach balls. Although intended to keep children safe and happy in the water, they are not made of the safest materials for human health. Read More
Timberland Expands Its Green Product Rating, Embraces 'Eco Index'
While helping the outdoor industry develop a green rating system for products, the company has announced plans to expand its own Green Index to cover its entire footwear line by the end of 2012. Read More
Why Walmart Is Doing Business with Seventh Generation
Starting Monday, Seventh Generation products will be sold at Walmart. How did the world's largest retailer come to do business with a firm that had been one of its more vocal critics? Here's a look at the thinking behind the deal. Read More
Introducing ULE 880 – Sustainability for Manufacturing Organizations
Today, a new sustainability standard for companies is being released for public comment: ULE 880 - Sustainability for Manufacturing Organization. Read More
10 Principles of Responsible Product Stewardship
We cannot enjoy the benefits of products without some environment degradation and some health risks. But we can be safer and more sustainable in how we make and use products if we all practice product stewardship. Read More
Tesco Joins Sainsbury's in Embracing Bagged Milk
A second U.K. retailer has started offering Dairy Crest milk in bags, which use 75 percent less packaging than milk in jugs. Read More