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Answers to Green Marketers’ Questions on Ecolabels
GreenBiz.com’s October 15, 2009 webinar on "The Green Marketing Landscape: Ratings, Labels, and Certifications" yielded far more questions than we had time to answer during the allotted 60 minutes. We've selected questions from among the hundreds asked and submitted them to our three speakers, who graciously provided answers. Read More
Bayer, Costco Awarded for Recycling, Waste Reduction Efforts
StopWaste.org has awarded 12 Alameda County, Calif., businesses for their achievements in recycling, making less waste and operational efficiency. Among the companies awarded are Costco, Bayer HealthCare, Boston Scientific, Lucky Supermarkets and the U.S. Postal Service. Read More
Genealogy of the Living Principles
In developing the Living Principles for Design, AIGA's goal was to distill the collective wisdom found in decades of sustainability theories and make it accessible to a broad audience of design practitioners and their clients. They ended up creating this chronology/primer of 30 sustainability visions, principles, frameworks and tools. Read More
JLL Enrolls Entire U.S. Property Management Portfolio in Energy Star Program
The 330 office buildings in Jones Lang LaSalle's U.S. property management portfolio are now enrolled in the Energy Star program to benchmark and manage energy efficiency, the commercial real estate services firm said. Read More
Climate Crossroads: A Research-Based Framing Guide
This report from the Social Capital Project and the Topos Partnership aims to explore and outline the ways that individuals can be motivated to take action on climate change issues. Read More
Six Key Lessons on Mapping Out a Business Case for Sustainability Initiatives
"Finding the business case" is the holy grail of corporate sustainability professionals, who've sought to demonstrate the commercial benefits of social and environmental initiatives for years. Why is it so hard? Part 1 of this three-part post looks at ways to make the job easier. Read More
EcoPinion Survey Report – Issue #6
Compared to two years ago, consumers today have a greater understanding of the importance of conservation and clean energy but have not moved this awareness into action yet. The challenge for communications and marketing professionals is to make sustainability an economic value. Read More
Nature's Inventions: San Diego Conference Showcases Biomimicry Products
At the second annual Biomimicry Conference in San Diego, attendees learned about electronic displays that mimic butterflies to save energy, carpeting tiles inspired by forest floors in order to be easily swappable, and a range of products that move water and air efficiently by copying natural spirals. Read More
La Quinta Hotel Renovations Recycle 30 Tons of Carpet
When La Quinta Inn & Suites made recent renovations at five hotels, it chose to replace its carpet with Cradle to Cradle certified, 25 percent recycled content carpet from Shaw Hospitality Group, which allowed La Quinta to recycle its old carpet through Shaw's carpet reclamation program for free. Read More
How to Engage Stakeholders on Sustainability
Stakeholder engagement is a critical, yet often overlooked aspect of sustainability efforts. Advice on forging stakeholder relationships and how to make the most of the social media were among the hottest topics at the recent Sustainability Stakeholder Engagement conference. Read More