Alia Malik
Senior Director, Data and Traceability
Better Cotton
Better Cotton
Alia Malik leads the Data and Traceability function at Better Cotton. The function was created in 2021, and it encompasses workstreams relating to IT, data, traceability and monitoring, evaluation and learning to further our goals in deepening impact on cotton farming communities.
Fashion retailers need to know where their cotton comes from. Here's why
Fashion retailers often don't know where their cotton comes from, as it is shipped and processed in bulk. Read More
