Latest Articles
Is Landfilling Plastic Bottles Greener than Recycling?
Dumping used plastic bottles in landfills can sometimes be better for the environment than recycling them, a controversial report claims. Read More
GM's $5M Jumpstart for Bright Automotive
Bright Automotive, spun off from Rocky Mountain Institute in 2008, now has bragging rights as the first investment of GM Ventures, LLC. The $5 million investment by the auto giant couldn’t have come at a better time, providing a solid shot in the arm to drive the company’s 100-mpg plug-in hybrid electric fleet vehicle, the IDEA, into mass production. Read More
10 Things I've Learned About Engaging Consumers on Sustainability
It is hard to build sustainability thinking into a mega-brand’s DNA, but it is infinitely harder to help a multinational company figure out how to connect with their customers and influence behavior. The conventional wisdom that it is hard to change consumer behavior, however, might not be as true today as perhaps it once was. Read More
Timberland Expands Its Green Product Rating, Embraces 'Eco Index'
While helping the outdoor industry develop a green rating system for products, the company has announced plans to expand its own Green Index to cover its entire footwear line by the end of 2012. Read More
Shearer's Cuts the Ribbon on America's Greenest Snack Factory
A new manufacturing plant for Shearer's Foods Inc., the maker of kettle and tortilla chips and more, is the first snack food factory to earn LEED-Platinum certification, the U.S. Green Building Council's high level of recognition. Read More
Eaton's Asia HQ Achieves New Green Building Standard in China
The Asia Pacific headquarters for Eaton Corporation has earned LEED-Gold certification for commercial interiors and is the largest facility in China to attain green building endorsement for that standard. Read More
Mushroom-Based Packaging Uses 98% Less Energy than Styrofoam
A packaging material made of mushroom roots and agricultural waste is lowering its energy footprint further with new sterilizing technology. Read More
Why Walmart Is Doing Business with Seventh Generation
Starting Monday, Seventh Generation products will be sold at Walmart. How did the world's largest retailer come to do business with a firm that had been one of its more vocal critics? Here's a look at the thinking behind the deal. Read More
The Secret Sauce Behind Smucker's Sustainability
Why has this company, which for most of its life has focused on the prosaic business of making jellies and jams, lasted for 113 years? Read More
'Bio-Bug' Taps the Power of Human Waste
The so-called "Bio-Bug" cruised the streets of Bristol using methane generated by the local sewage treatment facility. The waste from 70 homes can power the Bio-Bug for a year, according to Wessex Water and its subsidiary, GENeco. Read More