Latest Articles
Renewable Energy Firms Strike Gold with Green Employee Benefits
Leaders of companies across industries -- but most noticeably in the clean energy field -- are providing eco-perks as a way of developing an environmentally sustainable company culture, and makes employees happier, healthier and more productive. Read More
Clorox and Sierra Club Announce Branding Partnership
The Clorox Company has formed a partnership with the Sierra Club as part of the company's launch of Green Works, a new line of natural cleaning products made from plant-based ingredients. Read More
Pioneering a Sustainable Paper Industry
By adopting cutting-edge technologies and seeking to eliminate waste and increasing efficiency, Grays Harbor Paper has created a path to not only revive a struggling paper town, but one that also points the way forward for an industry that has only just begun to address its environmental impact. Read More
Clorox Aims to Show that 'Green Works'
Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace? That's the hope of Clorox, the Oakland-based company, which this week is launching its first new brand in twenty years: Green Works, a line of cleaning products that are, in the company's words, "at least 99 percent natural" Read More
More Steps Toward Eco-Friendliness: Lead-Free, Halogen-Free and Energy Efficiency
Manufacturers are taking strides to make IT products more efficient and with less hazardous materials. For many products, a relatively quick and simple assessment can be completed by focusing on three primary areas: material content, energy consumption and end of life considerations. Read More
Canon Unveils 'Generation Green' Brand
The new brand and campaign launched Monday will encompass all of its environmentally-focused products and initiatives. Read More
Gary Hirshberg: Changing the Culture and 'Stirring It Up
I've long been an admirer of Gary Hirshberg, the idealistic and iconoclastic "CE-Yo" of organic yogurt maker Stonyfield Farm, which he co-founded in 1983. Read More
Sharp, Panasonic and Toshiba Launch Electronics Recycling Company
Panasonic Corp. of North America, Sharp Electronics Corp. and Toshiba America Consumer Products have launched a new electronics recycling company servicing Minnesota, and eventually, beyond. Read More
Michael Jordan's "green" sneaker
When you think pollution, you think coal plants, big SUVs, maybe chemical fertilizers-not sneakers. Read More
A Look Back at Green Marketing in 2007
In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate change. The mass media gets much credit for helping to foster awareness for the issue through film (eg, The Inconvenient Truth), broadcast (eg, Planet Earth), online content (eg, Live Earth) and star power (eg, Leonardo DiCaprio). Read More
