Latest Articles
A Look Back at Green Marketing in 2007
In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate change. The mass media gets much credit for helping to foster awareness for the issue through film (eg, The Inconvenient Truth), broadcast (eg, Planet Earth), online content (eg, Live Earth) and star power (eg, Leonardo DiCaprio). Read More
Bush's Green Energy Man
I wonder if Andy Karsner, who is the assistant secretary of energy for energy efficiency and renewable energy, sometimes feels like a fish out of water. Read More
Introducing . . . The Eco-Friendly Cigarette?
What would you say if I introduced you to an environmentally friendly cigarette - one made of organically grown tobacco, with organic cotton filters, rolled in eco-friendly paper, all manufactured with renewable energy, with a portion of proceeds going to environmental charities? Read More
Marketing Firm Announces Greenwashing Index
EnviroMedia plans to rank the best and worst examples of green marketing in a new index next month. The announcement coincides with a survey the company conducted, which found that most delegates at the U.N. Climate Conference believe greenwashing is taking place. Read More
Alcoa Facility Expansion Will Boost Recycling Capacity by 50 Percent
The company's $22 million project to expand its can reclamation facility in Knoxville will make it possible to recycle as many as 21 billion aluminum cans per year when the facility opens. Read More
ISO Creates Standard for Sustainable Building
The International Organization for Standardization has developed a new standard aimed at sustainable building. Read More
Green Marketing on Social Networks
Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network. Read More
BASF Ranked Best European Company for Sustainability Messaging
According to a survey by Dutch internet consultancy Jungle Rating, BASF has done the best job of making its sustainability practices easily accessible and easy to understand; other top-ranking companies include BHP Billiton, Centrica, Novo Nordisk and BP. Read More
Managing Risk in Green Building Projects
The green buildings boom has opened up a wide market for professionals of all kinds to begin working on sustainable projects, but with this boom comes a host of new risks ands expectations that must be considered and managed throughout the project. Read More
Wal-Mart's First Sustainability Report: Just a Gesture or a Just Account?
Although there are the usual opposing viewpoints that surface whenever the greening of the world's biggest retailer is discussed, many are viewing Wal-Mart's sustainability report a good first step on a long road. Read More