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Welcome, Diana, to the GreenBiz 27 Keynote Program

Diana Birkett Rakow, CEO, Hawaiian Airlines

Diana Birkett Rakow is joining the GreenBiz 27 main stage in an interview with Jim Giles, Editor-at-Large, Trellis Group. As a sustainability executive elevated to CEO, she’ll share her experience navigating the intersection of business strategy, operational leadership and sustainability.

For Diana, this year’s main stage theme—the work that happens in “the middle”—comes down to one word, kuleana, a Hawaiian word for responsibility. It’s a fitting lens for the complexity she’s navigating. Diana is leading decarbonization in aviation, one of the harder industries to make progress in, while bringing two airlines together, a level of organizational change that pressure-tests goals, communications, culture and brand.

Expect an honest conversation about what it takes to hold that responsibility through the middle of change.

View Diana’s speaker profile

The lineup

Meet the GreenBiz 27 keynote speakers

Benji Backer, United by Nature

Benji Backer, United by Nature

Diana Birkett Rakow, Hawaiian Airlines

Diana Birkett Rakow, Hawaiian Airlines

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See the full GreenBiz 27 speaker lineup

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