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Understanding the B2B Green Marketing Landscape

Marketing green products and services has always been challenging, but it is becoming more so. Customers want increasing amount of information yet insist on clear, simple messaging.That’s especially true in the B2B marketplace, where corporate and institutional buyers are asking, or demanding, unprecedented amounts of information about products’ environmental and health attributes. They are no longer satisfied with general or generic information. Read More

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Innovative Approaches to Recycling and Waste Reduction

Companies are looking further up the supply chain at materials sourcing and product design to create more environmentally-friendly products and packaging that make waste reduction and landfill diversion goals more achievable for them and their customers.At the same time, leading companies are establishing aggressive zero waste policies that provide guiding principles and an overall vision to internal and external stakeholders. Their work represents a vital core of a zero waste sustainability initiative and the commitments, values and objectives that can drive it forward. Read More

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Corporate Sustainability Practices: Waste & Recycling

GreenBiz Group and Waste Management recently conducted a joint research effort to identify current trends in waste reduction and recycling. Read More

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Verifying Environmental Sustainability in the Electronics Marketplace

Selecting an appropriate strategy for verifying product environmental sustainability has become an increasingly complicated process for manufacturers in the electronics marketplace. This UL white paper provides details on the sustainability verification options available to electronics manufacturers. Beginning with an overview of the market for sustainable electronic products, the paper then identifies the spectrum of product sustainability concerns. It then discusses various verification pathways available to manufacturers, and the role of sustainability standards in that process. Read More

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How to Get C-Suite Support for Employee Engagement Initiatives

Employee engagement programs and initiatives are increasingly being recognized as fundamental to achieving sustainability goals. But studies are also showing employee engagement as a driver of overall business success. Gaining the support to embed sustainability throughout the organization however, requires making the business case for employee engagement to C-suite executives. Read More

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GreenBiz NGO Report

In this first-ever report, sustainability execs from big companies rate and rank 30 leading NGOs. Read More

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State of Green Business Report 2014

The 7th edition tells how companies around the world are, and aren't, moving the needlle. Read More

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Potential vs. reality: Sustainability’s value when investing in technology

Research by GreenBiz Group and AT&T finds that Information and Communications Technology (ICT) executives and sustainability leaders need to speak the same language. Read More

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Six growing trends in corporate sustainability

This 2013 study, based on a survey by GreenBiz Group, covers a range of topics related to sustainability and reporting. Read More

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State of Green Business Report 2013

The sixth annual edition includes data on 1,600 companies worldwide, as well as on the U.S.-based S&P 500. Read More