Designing out Linearity in New Product Development
What’s covered
How can product design extend a product’s lifespan? How can stakeholders across the supply chain collectively push suppliers to adopt circular design faster?
Design dictates how long a product stays in use and out of landfills. True circularity requires embedding modularity, serviceability, and sustainable materials from the start. Panelists representing building product manufacturers will share real-world strategies to ensure products aren’t just designed for circularity but truly circular—reused, resold, and recirculated. Whether you’re a customer pushing suppliers for higher standards, a manufacturer leveraging circularity for a competitive advantage, or elsewhere in the value chain, this session will offer actionable insights to drive faster adoption of circular design.
