Double Win: How Smart Design Drives Circularity and Business Value

What design decisions have the biggest impact on both circularity and business performance? How do you embed circular thinking into product development from day one?

Circular design isn’t a constraint. It’s a competitive advantage. Material selection, modularity, and design-for-disassembly unlock innovation, reduce costs, and build supply chain resilience. But making it work at scale requires rethinking product development: who sits at the table, what metrics drive decisions, and how teams collaborate. This session shows which design choices matter most, how to make the business case internally, and how leading companies are making circular thinking the default.