If I Only Had a Story: Completing the Journey Your Customers Long For

How can brands unlock the rest of their story beyond the original purchase? How can circular leaders strategically leverage brand and marketing budgets to drive business value?

Humans love stories, and brands have mastered the first act. But what if a brand extended its narrative through the life—and eventual end—of its products? Join us as we take a radically different approach, exploring the unfinished brand narratives all around us, and the storytelling opportunities offered by the circular economy. Leaders will explore how to harness storytelling, emotional connections, and brand language to deepen consumer loyalty, while tapping into marketing budgets to amplify circularity initiatives and their impact.