What’s covered
When audiences are saturated with messages, how do communicators decide whether to lead with people, policy, or data to move them?
How does identifying the right audience first shape channel and message, and who might your current messages be missing?
People are over-messaged, overstimulated, and frankly, over it. Still, we keep asking for their attention. Communicators who break through start by identifying the right audience, then choosing the channel and the message: deciding when a people centered story, a policy argument, or hard data will move a given group, and noticing who current messages are missing. Join communications and sustainability practitioners, each ready to defend their favorite lever, for a game show where the room votes on real scenarios, and leave with a sharper sense of which approach fits which audience and moment, and how more relevant communication builds trust and broader participation toward business goals.
Speakers
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