The Business Value of Comms: How Storytelling Shapes Policy and Markets

When a strong story can win over shareholders and a weak one can sink a market debut, how do communicators show up as the strategic partner the business needs? What works best for communicators and executives to build the trust, inside and outside the company, that carries the story as intended to policymakers and markets?

Policymakers, investors, and markets respond to the stories companies tell. Communications leaders that work as strategic partners to the C-suite, build trust across the leadership team, work with media to carry the story further, and connect sustainability to what the business needs from policy and markets. Join communications leaders and the executives who rely on them as they trade perspectives on business storytelling that lands, including a “phone a friend” segment where your questions come in as voicemails, and leave with ideas for positioning communications as a strategic force in your own organization.