About the session

What’s covered

How can organizations effectively message sustainability across the political spectrum? Do best practices exist to help bridge the divide rather than feed into the echo chamber? How do you balance the urgent need for bold action with the intensified scrutiny around environmental claims and internal pressure to greenhush? The increasing complexity around how, when, why and who should talk about an organization’s purpose work sits front and center for any sustainability communicator. The good news is we like a challenge, and we care deeply about getting it right to drive impact. Researchers and practitioners come together to share the latest and workshop the real issues, challenges and opportunities we’re facing today.

Part 1: 9:30 – 9:50 

Welcome and facilitated networking

Part 2: 9:50 – 10:40

Research on language that resonates across the political spectrum followed by roundtable conversations

Part 3: 10:40 – 11:15

Lively, interactive panel discussion with corporate communication leaders 

Part 4: 11:15 – 12:00 

Variety of roundtable conversations on timely and relevant topics and key takeaways

Location Grand Saguaro North, Marriott

Session type Tutorial

Tracks Comms with Integrity