What’s covered
When AI tools describe your company’s sustainability story to stakeholders before you do, how do communicators make sure that first draft gets it right? Which stages of your work should allow AI, who owns each claim, and when should AI use be disclosed?
Customers and stakeholders increasingly meet a company’s sustainability story through AI-generated answers rather than links back to the source, so claims can surface stripped of context, and the traffic that once showed communicators what landed is getting harder to measure. Communications teams are adjusting how they publish for AI-driven search while writing their first standards for how AI enters their own process, since undisclosed AI use raises credibility questions of its own.
Join communications leaders as they share what they’re learning and walk through version one of an AI standard (which stages allow AI, the named human who owns each claim, and the disclosure rule), and leave ready to draft your own.
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