Circular Economy
Google's Favorite Car Company
Think about the aerodynamics of jet plane, a sailboat and a minivan. When we build things to fly through the air or propel us through the water, we design efficient vehicles. Not so with cars. Aptera, an auto company startup, aims to change that. Read More
PepsiCo Launches Industry's Lightest Water Bottle
PepsiCo plans to use 50 percent less plastic in its half-liter Aquafina water bottles in a move that will save the company an estimated 75 million pounds of plastic each year. Read More
Billboards Switch From Paper and Paste to Recyclable Plastic
Although using plastic poster billboards instead of paper might not seem like a greener move, the new plastic posters in use are more recyclable, weigh less and last longer. Read More
Calculating the Gross National Trash
How can we aim our economy in the right direction if we don't know where we are? Read More
Old Tires Become Timberland Boot Soles
Timberland's fall collection will include 200,000 pairs of shoes made with Green Rubber, a material made primarily from reused car tires. Read More
Disney Aims for Zero Carbon Emissions, Zero Waste in New Environmental Goals
The Walt Disney Company details a set of long- and near-term environmental goals in its first comprehensive corporate responsibility report for the recreation and entertainment empire of media networks, theme parks, resorts, cruise and travel tours, studio entertainment, consumer products and interactive media businesses. Read More
Patagonia's Clothing Recycling Program: Lessons Learned, Challenges Ahead
Almost four years after the launch of its Common Threads Garment Recycling Program, Patagonia details the progress it's made, and the obstacles it faces, in making all of its products recyclable. Read More
Method Earns Cradle to Cradle Certification for 20 Cleaning Products
Twenty of Method's body cleaning products have earned Cradle to Cradle certification, an achievement that will puts more Cradle to Cradle products in the consumer marketplace. Read More
Ditto Hangers Debut At Adidas Store
Recycled-paperboard Ditto Hangers made especially for Adidas are making their first appearance as Adidas begins to open up its SLVR stores. Read More
Portland Company Resoles Worn Out Patagonia Shoes
Oregon-based Mountain Soles can now resole four types of Patagonia Footwear soles, found on many of the company's most popular items. Read More