Innovation

Take a look inside how a two-year-old startup got two of America's largest retailers to put its products on the shelves. Read More

Frustrated by slow uptake of digital billing, the telecom giant has just launched a reusable envelope for paper bills, a move that will save 400 tons of paper and more than 10 million gallons of water per year. Read More

Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that. Read More

TerraCycle says it can make an impact against the ever-growing mountain of cigarette butts. While the campaign has gotten approval from tobacco manufacturers, there are doubts about whether it will be effective. Read More

Could charging Starbucks customers for their paper cup prompt them to bring in a mug instead?   Read More

The CEO of the car-sharing company RelayRides discusses the collaborative consumption economy, partnering with GM, and just what it means to share your car with strangers. Read More

Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability.   Read More

Cloud computing could redefine the way we think about business ethics and sustainability. Here's how the cloud could affect two of our biggest sustainability challenges: climate change and human rights. Read More

Consumers say they want green products, but sales of cleaner cars and household products remain small. Companies such as GoodGuide hope to help consumers make a bigger difference. Read More

In advance of his new film with Universal Pictures, The Lorax is promoting environmentally friendly sponsors such as HP, Seventh Generation and Whole Foods. He's also advertising a Mazda SUV. Read More