Innovation
20 Green Tips for Small Businesses
From virtual meetings to recycled packaging, here are 20 things businesses of any size can do to improve their environmental impacts and boost their green cred. Read More
2010 Socket Survey
This study examines consumer attitudes and awareness about lighting and energy efficiency in view of the impending phaseout of traditional light bulbs. Read More
WWF Takes Your 'Please Don't Print' Request to the Next Level
A new file format developed by the World Wildlife Fund is a simple but potentialy paper-saving twist on the PDF: It's literally impossible to print. Read More
U.S. Law on Illegal Timber and Paper Bares its Teeth
Enforcement of the amended Lacey Act has begun, both on and off the public radar. A recent seizure of Peruvian tropical hardwood provides several insights into how companies can stay in compliance with the amended Lacey Act. Read More
U.K. Office Workers 'Addicted' to Paper
A survey of 1,000 U.K. office workers has found that the average employee wastes, 6,800 sheets of paper per year, and that 'green fatigue' is taking its toll on participation in environmental and conservation initiatives. Read More
10 Things I've Learned About Engaging Consumers on Sustainability
It is hard to build sustainability thinking into a mega-brand’s DNA, but it is infinitely harder to help a multinational company figure out how to connect with their customers and influence behavior. The conventional wisdom that it is hard to change consumer behavior, however, might not be as true today as perhaps it once was. Read More
The Value of Rewarding Consumers Who Make Green Choices
Most mainstream consumers are not willing to sacrifice price, performance and/or quality to buy more sustainable products. But what if we could completely shift consumer’s environmental habits by providing monetary rewards for doing the right thing? Read More
Building a Green Brand by Creating Attraction to Your Products
Using feelings to guide purchasing is a surprisingly rapid and consistently more effective to rely on the gut than on the gray matter when shopping. Read More
Who's the biggest greenwasher of them all?
For all the sound and fury over deceptive, disingenuous corporations seeking to falsely create a green image, the biggest offenders of greenwash aren't companies, politicians, the mainstream media or environmental groups. Read More
The View from the C-Suite: eBay CEO John Donahoe
In this exclusive interview, eBay CEO John Donahoe talks about sustainable commerce, the importance of authenticity, his buzz on Bloom fuel cells, and helping his mother clean out her closets. Read More