Innovation
Three ancestral traits that drive pro-environmental behavior
Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that. Read More
No butts: The campaign to reduce, recycle cigarette waste
TerraCycle says it can make an impact against the ever-growing mountain of cigarette butts. While the campaign has gotten approval from tobacco manufacturers, there are doubts about whether it will be effective. Read More
How Starbucks could get its customers to use fewer paper cups
Could charging Starbucks customers for their paper cup prompt them to bring in a mug instead? Read More
Shelby Clark & RelayRides: Car sharing by and for the people
The CEO of the car-sharing company RelayRides discusses the collaborative consumption economy, partnering with GM, and just what it means to share your car with strangers. Read More
Using green gamification for fun and fame
Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability. Read More
Cloud computing raises new ethics, sustainability questions
Cloud computing could redefine the way we think about business ethics and sustainability. Here's how the cloud could affect two of our biggest sustainability challenges: climate change and human rights. Read More
Can consumers drive corporate sustainability?
Consumers say they want green products, but sales of cleaner cars and household products remain small. Companies such as GoodGuide hope to help consumers make a bigger difference. Read More
Did The Lorax sell out?
In advance of his new film with Universal Pictures, The Lorax is promoting environmentally friendly sponsors such as HP, Seventh Generation and Whole Foods. He's also advertising a Mazda SUV. Read More
How U.S. Pro Sports Teams Rank on Environmental Disclosure
How do teams in the NFL, MLB, NBA and NHL stack up in their sustainability efforts? Maybe better than you'd expect, but they're still mostly out in left field. Read More
Hertz Sets Off on 'Living Journey' for Global Sustainability
The car rental firm today unveiled a three-pronged platform for strategic growth and sustainability, focused on smart mobility, low-carbon transportation, and community-focused philanthropy. Read More