Here’s the missing manual for circular business practices

The 236-page framework marks an attempt to apply a science-based lens to measuring and scaling circular business practices. Read More

Advertising watchdog calls out PlantPaper’s dirty talk

The National Advertising Division ruled the bamboo TP brand’s viral ads went too far in trashing competitors’ products, underscoring the risks of "clean" and "toxic" claims. Read More

Samsonite wheels its way to circular luggage

The travel goods giant is using recycled materials and new repair options to reduce emissions. Read More

VF Corporation hits 61% traceability for key materials

The company behind Dickies and The North Face is making real headway on farm-to-front-door visibility. Read More

Renegade brands sell ‘clean’ toilet paper with audacious ads

Spots playing on health fears mark a shift in sustainability messaging towards literal potty humor. Read More

Levi Strauss water strategy expands focus from factories to communities

After missing a key water-use goal, the denim icon sets a new 2030 plan for reuse, pollution control and restoring stressed watersheds. Read More

Patagonia pilot project shows how to catalyze climate finance across economy

H&M Group, Heidelberg Materials and Netflix are also testing guidelines for generating credits from value-chain investments. Read More

Fiber giants are advancing forest-friendly materials, report finds

Fiber makers are slowly but surely pushing circular sources forward, according to Canopy's latest report. Read More

Circ’s Luke Henning to lead plush-material startup BioFluff

The well-regarded exec faces the challenge of bringing a financial backbone to plant-based fluff for fashion and toys. Read More

U.S. lobbying stalls plan to transition maritime shipping to net zero

Retailers and consumer packaged goods companies would have seen Scope 3 benefits from the framework. Read More