Recalibrating Your Sustainability Communications Strategy

When business needs change, which parts of a communications strategy carry forward? How do communicators bring employees and other stakeholders through a shift in messaging, and how do you determine the best strategy for that path?

As businesses evolve through leadership transitions, team shuffles, shifted goals, AI adoption, new markets, dropped business lines and more so do their sustainability communications. Election cycles also offer a natural checkpoint to revisit messaging and thought leadership opportunities.

A practical reset can involve assessing which parts of your strategy still serve core priorities, reprioritizing audiences and initiatives, bringing employees along as the first audience for your evolving story, and using AI to accelerate the process while communicators make the judgment calls.

Join communications leaders for a hands-on tutorial that combines real-world examples of strategic resets with a practical framework you can apply to your own work. Through interactive exercises and peer discussion, you’ll identify what to keep, what to change and where to focus next, leaving you with the foundation of an actionable roadmap you can put to work immediately.