About the session

What’s covered

How can companies transform circular programs into a source of recurring revenue, customer retention, and market expansion? What systems and partnerships allow organizations to capture value across resale, repair, refurbishment, and end of life? 

Manufacturers have long ceded lifecycle value to secondary markets, but that advantage is now up for grabs. Forward-looking companies are building the infrastructure, partnerships, and alignment needed to capture product value throughout its lifecycle. Circularity drives business growth by keeping products in the company’s ecosystem, generating recurring revenue and stronger brand loyalty. Explore strategies and business model shifts that turn secondary markets into durable growth, competitive differentiation, and deeper customer engagement.

Location Grand Canyon 12-13, Marriott

Session type Breakout

Tracks Advancing Circular Systems