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Using Water Management Strategies to Boost the Triple Bottom Line
Smart water management can be a simple improvement to facilities, but one that can help real estate portfolio owners achieve LEED certification, protect and improve property value by eliminating water-related property destruction and liabilities, save costs and improve the environment. Read More
The Dangerous Rise of Carbon Fundamentalism
A recent string of harsh public statements and policy proposals addressing climate change -- including, but not limited to, the comparison of climate change deniers to Hitler -- does show just how widely accepted global warming has become. Although vehement public acceptance moves us closer to action, it may also serve to stifle productive dialogue on possible solutions or strategies on the crisis. Read More
SC Johnson Launches Greenlist Product Labels
The Greenlist logo, which will adorn product labels beginning this month, is based on a patented process that rates 95 percent of the raw materials used in SC Johnson's products. Greenlist products contain fewer volatile organic compounds. Read More
Clorox Aims to Show that 'Green Works'
Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace? That's the hope of Clorox, the Oakland-based company, which this week is launching its first new brand in twenty years: Green Works, a line of cleaning products that are, in the company's words, "at least 99 percent natural" Read More
Michael Jordan's "green" sneaker
When you think pollution, you think coal plants, big SUVs, maybe chemical fertilizers-not sneakers. Read More
A Look Back at Green Marketing in 2007
In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate change. The mass media gets much credit for helping to foster awareness for the issue through film (eg, The Inconvenient Truth), broadcast (eg, Planet Earth), online content (eg, Live Earth) and star power (eg, Leonardo DiCaprio). Read More
Bush's Green Energy Man
I wonder if Andy Karsner, who is the assistant secretary of energy for energy efficiency and renewable energy, sometimes feels like a fish out of water. Read More
Introducing . . . The Eco-Friendly Cigarette?
What would you say if I introduced you to an environmentally friendly cigarette - one made of organically grown tobacco, with organic cotton filters, rolled in eco-friendly paper, all manufactured with renewable energy, with a portion of proceeds going to environmental charities? Read More
Marketing Firm Announces Greenwashing Index
EnviroMedia plans to rank the best and worst examples of green marketing in a new index next month. The announcement coincides with a survey the company conducted, which found that most delegates at the U.N. Climate Conference believe greenwashing is taking place. Read More
Green Marketing on Social Networks
Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network. Read More