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Is green marketing just a series of lies? That's one conclusion to be drawn from a new study that examines hundreds of environmental labeling claims and found pretty much all of them wanting, suffering from sins of either omission or commission. Read More

According to a new report by TerraChoice Environmental Marketing, nearly every green product on the market is making claims that are either inaccurate, inappropriate, or unsubstantiated. Is this greenwash or just plain sloppiness? Joel Makower spoke with Scot Case of TerraChoice to find out. Read More

(Episode 9): Ron Jarvis, Home Depot's vice president of Environmental Innovations, sat down with GreenBiz's Joel Makower to discuss the progress made and lessons learned during the first half-year of the retail giant's project to promote eco-friendly products. Read More

(Episode 7) Dole, the largest fruit and vegetable producer on the planet, has embarked on an ambitious journey to make its pineapple and banana supply chain originating in Costa Rica carbon neutral. In this Q& A, Dole's Sylvain Cuperlier and Rudy Amador discuss the reasons behind the initiative and the first steps the company has taken. Read More

Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. Read More

The Integrated Concentro Environment (ICE) center, which can hold 4.1 petabytes of storage in a standard shipping container, is also designed to maximize power while minimizing cooling costs and energy usage. Read More

I've seen enough research data on Americans' green buying habits over nearly twenty years that I've become immune to much of it. It's not that I think such research is shoddy; it's just that I've found consumers' credibility on the issue wanting, as I've noted in several . . . previous . . . posts. Read More

The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen. Sure enough, the announcement got the endorsement of the National Recycling Coalition, the industry-friendly group of recycling advocates. Read More

Brita Products Co. and Nalgene Outdoor Products unveiled a program Monday aimed at steering thirsty consumers from the bottle to the tap. Read More

The latest study of Americans' green passions is fascinating reading, if you want a glimpse into Americans' green turn-ons and turn-offs, and maddening, if you are trying to figure out how to sell into this unruly market space. Read More