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Rackable Systems' ICE Cube Takes Data Centers Modular
The Integrated Concentro Environment (ICE) center, which can hold 4.1 petabytes of storage in a standard shipping container, is also designed to maximize power while minimizing cooling costs and energy usage. Read More
What's Behind the Green Consumer Research?
I've seen enough research data on Americans' green buying habits over nearly twenty years that I've become immune to much of it. It's not that I think such research is shoddy; it's just that I've found consumers' credibility on the issue wanting, as I've noted in several . . . previous . . . posts. Read More
Coke's Message in a Bottle
The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen. Sure enough, the announcement got the endorsement of the National Recycling Coalition, the industry-friendly group of recycling advocates. Read More
Brita, Nalgene Launch Plan to Promote Less Wasteful Water Use
Brita Products Co. and Nalgene Outdoor Products unveiled a program Monday aimed at steering thirsty consumers from the bottle to the tap. Read More
Green Consumers and the Mushiness Index
The latest study of Americans' green passions is fascinating reading, if you want a glimpse into Americans' green turn-ons and turn-offs, and maddening, if you are trying to figure out how to sell into this unruly market space. Read More
Ten Guidelines for Energy Efficient Data Center Design
These suggestions can provide companies large and small with significant efficiency benefits in a wide variety of data center design situations. Read More
The Rise of the Chief Green Officer
The intersection of business risk and profitable opportunity in the emerging green economy is giving rise to a new executive who has a broad span of influence and control to pursue a company's green agenda. Read More
Dell and HP Receive First EPEAT Gold-Certified Computers
Dell's Latitude D630 laptop and HP's rp5700 desktop are the first products to meet the stringent requirements for Gold Certification under the Green Electronics Council's EPEAT standards. Read More
Five Cities Lead the Country on Nanotech Development
California's Bay Area and the Boston metropolitan area emerge as leaders in nanotech business, research and education, according to a new study from the Project on Emerging Nanotechnology. Read More
Navigating the World of Green Tech Regulations
Author: Richard Kubin REACH. WEEE. RoHS of all shapes and sizes. Governments around the world have begun to regulating manufacturing and end-of-life issues with technology. This is what you need to know about the new world of green technology. Read More