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Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace? That's the hope of Clorox, the Oakland-based company, which this week is launching its first new brand in twenty years: Green Works, a line of cleaning products that are, in the company's words, "at least 99 percent natural" Read More

When you think pollution, you think coal plants, big SUVs, maybe chemical fertilizers-not sneakers. Read More

In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate change. The mass media gets much credit for helping to foster awareness for the issue through film (eg, The Inconvenient Truth), broadcast (eg, Planet Earth), online content (eg, Live Earth) and star power (eg, Leonardo DiCaprio). Read More

I wonder if Andy Karsner, who is the assistant secretary of energy for energy efficiency and renewable energy, sometimes feels like a fish out of water. Read More

What would you say if I introduced you to an environmentally friendly cigarette - one made of organically grown tobacco, with organic cotton filters, rolled in eco-friendly paper, all manufactured with renewable energy, with a portion of proceeds going to environmental charities? Read More

EnviroMedia plans to rank the best and worst examples of green marketing in a new index next month. The announcement coincides with a survey the company conducted, which found that most delegates at the U.N. Climate Conference believe greenwashing is taking place. Read More

Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network. Read More

Is green marketing just a series of lies? That's one conclusion to be drawn from a new study that examines hundreds of environmental labeling claims and found pretty much all of them wanting, suffering from sins of either omission or commission. Read More

According to a new report by TerraChoice Environmental Marketing, nearly every green product on the market is making claims that are either inaccurate, inappropriate, or unsubstantiated. Is this greenwash or just plain sloppiness? Joel Makower spoke with Scot Case of TerraChoice to find out. Read More

(Episode 9): Ron Jarvis, Home Depot's vice president of Environmental Innovations, sat down with GreenBiz's Joel Makower to discuss the progress made and lessons learned during the first half-year of the retail giant's project to promote eco-friendly products. Read More