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In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate change. The mass media gets much credit for helping to foster awareness for the issue through film (eg, The Inconvenient Truth), broadcast (eg, Planet Earth), online content (eg, Live Earth) and star power (eg, Leonardo DiCaprio). Read More

I wonder if Andy Karsner, who is the assistant secretary of energy for energy efficiency and renewable energy, sometimes feels like a fish out of water. Read More

What would you say if I introduced you to an environmentally friendly cigarette - one made of organically grown tobacco, with organic cotton filters, rolled in eco-friendly paper, all manufactured with renewable energy, with a portion of proceeds going to environmental charities? Read More

EnviroMedia plans to rank the best and worst examples of green marketing in a new index next month. The announcement coincides with a survey the company conducted, which found that most delegates at the U.N. Climate Conference believe greenwashing is taking place. Read More

Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network. Read More

Is green marketing just a series of lies? That's one conclusion to be drawn from a new study that examines hundreds of environmental labeling claims and found pretty much all of them wanting, suffering from sins of either omission or commission. Read More

According to a new report by TerraChoice Environmental Marketing, nearly every green product on the market is making claims that are either inaccurate, inappropriate, or unsubstantiated. Is this greenwash or just plain sloppiness? Joel Makower spoke with Scot Case of TerraChoice to find out. Read More

(Episode 9): Ron Jarvis, Home Depot's vice president of Environmental Innovations, sat down with GreenBiz's Joel Makower to discuss the progress made and lessons learned during the first half-year of the retail giant's project to promote eco-friendly products. Read More

(Episode 7) Dole, the largest fruit and vegetable producer on the planet, has embarked on an ambitious journey to make its pineapple and banana supply chain originating in Costa Rica carbon neutral. In this Q& A, Dole's Sylvain Cuperlier and Rudy Amador discuss the reasons behind the initiative and the first steps the company has taken. Read More

Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. Read More